Bert Decker of Decker Communications Wrote This…

Bert Decker

Bert Decker is a national communications expert, best selling author and entrepreneur, founding the communications training company Decker Communications, Inc. He has been featured in the NY Times, Business Week, 20/20, as well as being the communications commentator for the NBC TODAY Show for the Presidential Debates. Bert wrote this great post on the 10 Best and Worst Communicators of 2007

Top Ten Best (and Worst) Communicators of 2007

This year’s List of Top Communicators highlights the best (and worst) from business, politics, entertainment and sports. Take a look to see how communications skills helped make or break these notable individuals.

THE BEST

1. Gov. Mike Huckabee – What but for communicating would get a presidential candidate so far so fast?

A few months ago Huckabee was almost an unknown. Now he is a front runner for the Republican Presidential nomination, and“ probably the fastest rise ever from relative obscurity to the cover of the weekly newsmagazines. Governor Huckabee is open in style, authentic, natural and amazingly great at thinking (and speaking) on his feet. He tells stories, and connects with people. (See more detail here.) Powerful tools when you have to build trust and credibility visually, quickly and mostly through TV. And powerful tools for a leader. Although he has a conservative constituency, they alone could not get him this far this fast. It is his communicating.

Oz2. Dr. Mehmet Oz – He became “America’s Doctor” in one short year, because of his communications (and Oprah of course.)

He is a unique personality, fast eyes, crisp words forcefully put – when he talks about alcohol he says œhangover with a hard G. The communication experience he delivers is a man of the people – trusted by the people. He makes a good case for Dress & Appearance – always in surgical scrubs when on Oprah. He is able to synthesize complex health/medical discussions into something tangible – he talks at our level. Add to that straightforward and down to earth advice, funny and real – you have a real (and media) superstar.

Al_gore 3. Al Gore – even if he hadn’t won the Academy Award, Al Gore would get the communicator’s comeback of the year award.

In a few short years he transformed himself as a speaker by becoming open vs closed, vulnerable vs. distant, fluid vs. stiff. He worked at it, and even though he did not ‘invent the internet,’ he did invent ‘global warming.’ Or his film ‘An Inconvenient Truth’ gave it the exposure to get in the popular vernacular. But it was Gore himself as narrator of the film who did the job (with a little help from our friends at Duarte Design (see Best Communicators #9 for the importance of visual support in communicating.) Some people think Al Gore deserves the Presidency. I don’t know about that, but he does deserve his many awards, including the Nobel Peace Prize and a top communicator of the year. Who would have thunk it?

Ben_zander 4. Ben Zander -“ this great musical conductor is not only brilliant, he is one of the most sought after speakers on the ‘circuit.’

Contrary to popular belief, there really is no ‘speaking circuit,’ as groups and organizations hire speakers very independently. But if there was one, Ben Zander would be the darling. He speaks on leadership, teamwork and creativity in an original style, yet he is a world-renown musician and conductor. A master at creativity

– he expresses himself with reckless abandon – and makes the case as well as anyone that communication rides energy. As one audience member said, “Trying to describe what Ben Zander does in front of a large audience is like trying to capture the essence of electricity – it crackles, it sparks…”

Maria_bartiromo 5. Maria Bartiromo – recent controversy aside, Maria Bartiromo is one of the most articulate, attractive and animated TV commentators around.

She knows her subject well, and has ridden her stint as financial commentator to a news anchor and respected interviewer on CNBC and nationally. Her distinctive style, with a slight New York accent, powerful voice, and eye communications are even more causative of her rise to fame than her full lips. Even when confronted with recent controversy, her confident communicating enabled her to overcome adverse publicity. She will be around for a long time.

Tony_dungy_26. Tony Dungy – a quiet style, he speaks softly yet carries a big stick.

He was the first NFL Coach to defeat all other 32 NFL teams. He won a Super Bowl and his Indianapolis Colts are contending again this year. Author of the best selling “Quiet Strength,” Tony Dungy is forceful as a person, coach and man. When his son James tragically died in 2005, he spoke up about it, and was vulnerable. When he wanted to put his beliefs up front, he did so with firm conviction. For when he speaks, he is low key but carries a big stick. Big enough to tame the mightiest of football players.

Glenn_beck 7. Glenn Beck – an unknown except in radio until the last couple of years, Beck is really made for TV.

‘First Brain Friendly’ is a term almost invented for Glenn as he always has a ready smile even amidst strong diatribes. The first communicator to get his own steady hour show on the instant and pop-corny CNN Headline News, he interviews extremely well, is fast on his thinking feet, and is personally vulnerable, which make for great communication attributes.

Dr_dobson_speaking_2 8. Dr. Jim Dobson -This conservative Christian commentator speaks out on unpopular issues with a force and power of content that belays his soft and humble style.

I heard Dr. Dobson in a speech this year and was amazed at his impact without seemingly raising his voice. He would just be a good ministry leader if he did not shy away from also being an active voice. He embodies our leadership concept of ‘œforward lean.’ In this blog account, there are more reasons Dobson excels as a communicator in person, on radio and in print and books.

9. Steve Jobs, Guy Kawasaki, Garr Reynolds – power in supporting visuals.


Jobs_iphone_2 Garr_presentation_zen_3 Guy_3

Here we have three top notch communicators at varying degrees of public impact, but ALL sharing brilliant use of visuals as PowerPoint (or Keynote) support. Steve Jobs was singled out as #1 of the Top Ten two years ago, and could justifiably be so again with his brilliant introduction of the iPhone. Guy Kawasaki was in the Top Ten last year, and deserves it again for consistency of speaking, knowing speaking, and knowing human impact. (And having the biggest blog in the communications arena.) Garr Reynolds is new to the list, but probably is the best at knowing all there is to know about design and PowerPoints, and is just out with his great new book ‘Presentation Zen.’ (See his blog of the same name so you too can use PowerPoint support the way it’s supposed to be used.)

Oprah 10. Oprah Winfrey -“ the only reason she’s number 10 this year is because she’s been on the list in past years.

And she probably deserves to be on each year’s Ten Best Communicators list since she is so good, so versatile, and rather than reinventing herself she builds on what she has already created. She isn’t afraid of risking, in communicating and in life. She spoke up sharply and with power when there was scandal in her Foundation, and no doubt will continue to be a role model for great communications because of her energy, vulnerability and consistency.

Continue on for the Ten Worst by clicking the linkHere

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